Cookies Policy

Last Updated: January 1, 2026

This Cookies Policy explains how XParth Technologies Private Limited ("XParth”, "we”, "us”, or "our”) uses cookies and similar tracking technologies on our website https://xparth.com ("Website”).

It describes the types of cookies we use, the purpose for which they are deployed, how your information may be collected through these technologies, and the choices available to you.

This Policy forms part of our Privacy Policy. By continuing to browse or use our Website, you agree to our use of cookies in accordance with the terms outlined below.

1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. Cookies allow websites to operate efficiently, remember user preferences, analyse site performance, and provide personalised content or advertisements.

Cookies typically do not directly identify you, but the data collected through cookies may be linked with other information you provide to us. We do not store sensitive personal information (such as passwords, financial information, or precise addresses) in cookies.

2. HOW WE USE COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Operate and secure our Website
  • Enhance user experience
  • Understand how visitors engage with our Website
  • Improve performance, content, and functionality
  • Deliver relevant marketing or advertising
  • Integrate third-party analytics tools (e.g., Google Analytics)

Cookies may be set by us ("first-party cookies”) or by third-party providers ("third-party cookies”).

3. TYPES OF COOKIES WE USE

3.1 Essential / Strictly Necessary Cookies

Administered by: XParth

These cookies are required for the Website to function properly. They enable:

  • Page navigation
  • Session management
  • Authentication
  • Security and fraud prevention

Without these cookies, core features of the Website may not function.

3.2 Functionality Cookies

Administered by: XParth

These cookies allow the Website to remember your preferences and provide a more personalised experience, such as:

  • Language selection
  • Login preferences
  • Customizations and saved settings
3.3 Analytics and Performance Cookies

Administered by: Third Parties

These cookies help us understand how visitors interact with the Website. The data collected is used to:

  • Analyse traffic
  • Identify popular pages
  • Improve user experience
  • Monitor site performance

We use third-party tools including but not limited to:

  • Google Analytics
  • Google Tag Manager
  • Microsoft Clarity
  • Hotjar

These tools collect aggregated information such as:

  • Pages visited
  • Time spent on the Website
  • Click patterns
  • Device and browser details
  • Geographic region (approximate)
3.4 Marketing and Advertising Cookies

Administered by: Third Parties

These cookies track your browsing behaviour across websites to deliver personalised advertising and measure campaign performance.

We use:

  • Google Ads / Remarketing Cookies
  • Facebook Pixel
  • LinkedIn Insight Tag
  • Twitter / X Ads Pixel

These cookies help us:

  • Display targeted ads
  • Measure conversions
  • Build custom audiences
  • Optimise ad performance

You may opt out of personalised ads at any time using your browser or platform settings.

3.5 Third-Party and Embedded Content Cookies

These cookies are placed by external services integrated into our Website, such as:

  • Embedded videos
  • Chat widgets
  • Social media plugins
  • Forms or interactive modules

These third parties operate under their own privacy and cookie policies.

4. YOUR CHOICES AND CONTROL

You have full control over your cookie preferences.

4.1 Browser Settings

You can choose to:

  • Block cookies
  • Delete existing cookies
  • Prevent new cookies from being stored

However, disabling essential cookies may impact the functionality of the Website.

Guides for common browsers:

4.2 Opting Out of Third-Party Tracking

You may opt out of certain analytics or advertising services here:

5. UPDATES TO THIS POLICY

We may update this Cookies Policy from time to time to reflect changes in:

  • Legal requirements
  • Technology
  • Our business practices
  • The tools and services integrated into our Website

The latest version will always be available on our Website. We encourage you to review this Policy periodically.

6. CONTACT US

If you have any questions, concerns, or requests regarding this Cookies Policy, please contact us:

Email: info[@]xparth[.]com
Website: https://xparth.com/contact
Phone: +91-7070703507